Behaviour Change Communication is an interactive process of any intervention with individuals, group or community to develop communication strategies to promote positive health behaviours which are appropriate to the current social conditions and thereby help the society to solve their pressing health problems. This is achieved through the effective communication strategies and systematic information dissemination through interpersonal communication as well as with the help of print-visual-audio and new age media.
The programme runs with a state BCC wing along with 14 JC( D&C’s) at DPMSU’s of all 14 districts. Different Campaigns are planned and executed under the programme to spread adequate awareness about communicable, non- communicable diseases and for the health care of mothers, children, adolescent age group, palliative care patients etc.
As the rate of non-communicable diseases is alarmingly increasing, Behaviour change communication becomes a vital pillar of health care. Proper behaviour communication strategies help the people to get adequate knowledge on proper health care and initiate ample actions to lead a healthy life. Moreover, BCC activities make aware the people to understand the risk of current living styles and help them to shift to a healthy living style. Hence an organized and effective behaviour change communication system will decrease the rate various disease among people
For this, print materials like brochures, notices, pamphlets, booklets, and training modules are printed, advertisement commercials and other awareness videos are prepared and telecasted through all forms of media and also field level activities are conducted. Art and folk forms are also used for communication dissemination at grass-root level. Social media is another area where we can execute relatively cost effective mass awareness campaign. Various awareness programs are planned and implemented through our digital spaces.
Through all these behaviour change communication strategies which provide adequate health care information, we can decrease the rate of various communicable and non-communicable diseases along with notable decreases in the indicators such as infant mortality, maternal mortality rate etc.